The competition in the travel sector is increasing daily. With so many firms competing for clients, an effective travel agency marketing strategy is more than

The event landscape has transformed significantly. Although in-person gatherings are vital for building connections, virtual events have firmly established their place in the experience economy.

The concept of immersive retail has gained traction in recent years, but not all efforts to create interactive shopping experiences have succeeded. Some have even

Every detail counts in furniture shopping — getting the size, color, and style right for your space is critical. However, even detailed presentations in elaborately

Are you struggling to keep shoppers engaged and satisfied in your mall? Traditional navigation methods can be a headache, leading to frustration and missed opportunities

Are your virtual tours failing to drive sales? It’s time to uncover the harsh reality behind the lackluster performance of your presentations. Despite the promise

Immerse yourself in the world of extended reality (XR) training! Experience hands-on learning in virtual environments that mirror real-life scenarios without risk or expense. With

Today’s native digital learners anticipate and actively respond to innovative learning methods like Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). These immersive Extended Reality (XR) technologies

Traditional marketing methods for real estate, primarily relying on static images and brochures, pose significant limitations for developers in conveying the true essence of a

Interactive technologies are revolutionising the museum experience by making it more immersive and engaging. Studies report that 84% of visitors feel more engaged and find

As demand for travel and hospitality services escalates, we’re seeing a heightened interest in augmented reality (AR) in tourism. AR is an immersive media that elevates users’ perceptions

Experience the incredible realm of Augmented Reality right from your hand with web-based Augmented Reality (AR)! Forget about the hassle of downloads and installations — now you can

In today’s digital age, event organizers continually seek innovative ways to captivate audiences and create unforgettable experiences. Enter Augmented Reality (AR) — a technology reshaping the event

Virtual reality (VR) and augmented reality (AR) are powerful immersive technologies taking the world by storm. The real estate industry, in particular, can benefit from implementing

As the world becomes more digitally connected, customers crave experiences beyond the ordinary. Enter the Enterprise Metaverse: a world of boundless possibilities where your customers

As technology continues to weave its threads into the fabric of entertainment, the metaverse becomes an integral part of the experience. Augmented Reality (AR) and

As the travel and hospitality landscape continues to evolve, cutting-edge technologies like augmented reality (AR) and virtual reality (VR) are revolutionizing how we experience destinations,

Introduction Augmented reality (AR) and the Metaverse are two technologies poised to transform how we interact with digital content and each other. AR is a technology that “augments”

In recent years, immersive technology has gained increasing attention and investment, with many companies looking to capitalize on its potential. Augmented Reality (AR) and Virtual Reality (VR) are two

2023 is off to a great start! We are thrilled to announce that Silversea Media has recently become one of the key partners in the

The wave of immersive fashion technology encompasses everything from digital fittings and virtual storefronts, personalizing the look of your virtual gaming avatar and capitalizing on

Malaysian technology and information company TOGL Technology recently hit an innovation milestone, having organised the ASEAN New Tech Conference (ANTC) 2023 in the Metaverse. The chief technology

Take your potential customers on a guided tour of your virtual space using an intelligent virtual assistant. Whether it’s a 3D animated avatar or a

Furniture retailers need to stay up-to-date with the latest technology to be a leader in the industry. They need to understand how to be part

From November 9–10, EDUtech Asia 2022 brought together thousands of delegates from the education and training sector at the Sands Expo & Convention Centre in Singapore

Augmented Reality (AR) Wayfinding takes digital customer experiences to new heights. It is a digital guide that gives a visual and auditory cues as users

Most people nowadays are familiar with virtual tours. They enter the virtual space via a link and click or tap on the scene to change

Once a temporary solution when in-person gatherings were not an option, online events have enjoyed an astronomical surge in popularity, as many planners today specifically

Retail success is no longer solely driven by a matter of well-merchandised brick-and-mortar stores. Instead, it now requires the integration of physical locations with digital

As we come out of lockdown and move towards a more certain future, the retail landscape looks transformed. The new normal requires a true re-think

There is no doubt that we are moving into a much more dynamic and exciting age, thanks to technology such as augmented reality (AR). AR

The COVID-19 pandemic struck at the time that high school seniors were making final decisions about enrolment for their future studies. Campus visits? College fairs?

Digital tools to sell, buy and rent a home have become the norm and are contributing to better consumer experiences. These new tools include virtual

Thanks to a range of virtual event platforms, connecting with people is now reasonably easy through virtual events. However, these virtual events often lack the

Educational institutions are constantly exploring new and innovative learning methods. Immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR) for education have proven

The global pandemic has forced many to adapt to new situations in the past two years. Brands and companies had no choice but to pivot

The metaverse will grow stronger this year as users and brands continue to embrace the digital future. It is set to redefine how we connect

The “digital transformation era” is upon us. Immersive technology and new norms in communication have dramatically affected the way people Live, Play and Work. Traditional

Find out more about the benefits of virtual events here: https://silversea-media.my/

A well-designed and executed virtual hiring event can provide the key benefits of a physical event without having to manage the potential complications of meeting

‘Virtual shopping’ is a newly emerged term used to describe the unique shopping experience that is savoured with VR (Virtual Reality) and AR (Augmented Reality)

There are many marketing strategies in real estate that are effective. Open houses, private showings, direct mailing efforts, and the like have their advantages. However,

It is widely known that presentation is everything, especially when it comes to retail marketing. That is why brands are now using virtual showrooms to

A virtual event platform is dedicated to hosting, planning, and producing your virtual event. With so many available features, a virtual platform can automate and

Amid the coronavirus pandemic, many companies have shifted to virtual networking as an alternative to face-to-face interactions. With the Internet, they can share their knowledge,

We are excited to announce that Silversea Media Group (SMG) has won a Silver Award at the 42nd Annual Telly Awards in the Immersive & Mixed Reality category for

Virtual events have proven effective in boosting audience reach and attendance beyond geographic boundaries, and do so within highly affordable budgets. And the key to

Immersive technologies, such as virtual tours, have revolutionized the way prospective property buyers view built and unbuilt properties. These days, real estate agents and developers

In addition to being a global health crisis, the COVID-19 pandemic has unleashed extensive socio-economic impacts, putting millions of companies worldwide at risk of being

We’ve all been to more Zoom meetings over the last year than we ever thought possible. But the pandemic has accelerated the digital revolution —

In the current climate, school open days have been cancelled and postponed for the foreseeable future. Despite this, your school still needs to attract a

Whether from a bad experience or misled assumptions, many companies seem to still be wary of implementing virtual tours and virtual staging, regardless of the

Virtual tours are increasingly becoming a core part of education programs and marketing. They help you make a meaningful first impression with prospective students and

Even though virtual events are set to become the new normal, not many organizations have experience with this paradigm. And that will lead to a

Looking for a way to showcase your property listings on one seamless platform? A virtual sales gallery is the perfect solution for you. Give potential

If you are one of the many businesses working hard to move events online, how do you plan to promote them to keep attendance up?

Most real estate agents use online listings and photo slideshows to sell a home. It works, but the property looks flat when viewed in 2D,

Virtual events are growing in popularity, and it doesn’t appear as if that’s going to change very soon. They connect exhibitors with attendees in a

The COVID-19 pandemic has disrupted almost every element of our lives, and the education sector worldwide has been no exception. According to the UN, the pandemic

For an industry that’s traditionally built on physical meetings, real estate is utilising technology to keep transactions moving and succeed in the ‘new normal’. The

To say that the last few months been a whirlwind would be an understatement. What began as punctual cancellations or postponements quickly became rules: all

While the pandemic has affected business operations in almost every industry globally, e-commerce platforms are adopting new technologies in order to keep up with consumer

Why spend thousands of dollars on expensive sales galleries when you can spend less on immersive virtual showrooms? As necessary as lush sales showrooms are,

We know that social distancing restrictions make it difficult to attract prospective families through traditional open days and school tours. This is why virtual school

Today’s students grew up in the digital age. To make sure that students are getting the most out of every lesson, the content should be

As the COVID-19 pandemic continues to change talent acquisition processes, digital hiring solutions such as virtual career fairs become commonplace. Reduced costs are just one

Choosing which school or university to can be a stressful and nerve-wrecking time for the students. This is why schools have traditionally organised open days.

Open days and guided tours have long been the traditional main stay of schools, colleges and universities marketing efforts. Now through 4D virtual tours, educational institutions have

Unlike a physical event, a virtual fair enables companies to track and evaluate every move of each attendee within the environment, which highly improves the

As more people shift to remote working during the coronavirus pandemic, businesses are having to make significant changes to their everyday processes. For real estate,

The emergence of the coronavirus pandemic had initially halted world economy by not only disrupting supply chains and export-import channels, but also causing the cancellation

As the global impact of the coronavirus expands, real estate agents are finding creative ways to continue connecting buyers and sellers. Virtual technology provides a

Virtual labs are gaining traction as institutions try to expand their reach, reduce costs, improve student understanding, and provide a unique hands-on training for future

The real estate and property market is nothing if not intensely competitive. And to stay ahead of the game, you will need some clever strategies

Suntec Convention Center, Singapore (5–6 November 2019).Immersive media solutions firm, Silversea Media Group (“Silversea”), celebrated great success at EduTECH Asia 2019, hosting over 4,000 guests